Corgan Hugo — Research & Innovation

There’s no better way to anticipate the future than to create it yourself. Hugo, Corgan’s research and innovation team, is a space where moonshot ideas can not only be imagined but put into action. Taking a data-driven approach, we examine today to design for tomorrow, looking toward the future innovations that will reshape our industries, impact our experiences, and change the way we design. From applied research to design sprints to investigatory publications like the Curiosity Report, Hugo pioneers understanding the user experience, testing new construction methodologies, exploring the future of design, and more.

• Understanding Mass Timber Emissions
  • Watch a quick video to learn about our research and carbon emissions calculator
• Residency Reshaped
• Mapping the Airport Experience
• The Scent of a Space
• ASID Foundation Research Grant
• The Hybrid Report
• Designing with Mass Timber

Due to increased interest in our experiential journey optimization research, we are now offering Experiential Optimization service to clients across sector types from airports to offices.

By merging the tried-and-true design abilities Corgan is known for with forward-looking innovation, Hugo provides a platform for us to explore, experiment, and design alongside experts and innovators from various industries. Our work enables Corgan to break into new markets by designing emerging architectural typologies such as skyports, spaceports, urban vertical farms, and mobile data centers to reimagine best practices for our existing markets and the broader design industry.

We invite you to explore our work and imagine “what if...”