
Samantha Flores
AIA, RID, NCARB
Vice President, Director, Hugo
Dallas, Texas USA
Samantha works to elevate data-driven design around the human experience – identifying trends in emerging technologies and where they intersect with evolving human behaviors. Visualizing the future has been her passion since she was nine years old when she watched an animation produced by Corgan for DFW Airport, knowing immediately that creative thinking was in her future. She is now realizing her lifelong dream, working with teams to give design a purpose through data-driven research.
From designing spaceports and urban air mobility to researching how we can use our sense of smell as a design tool, Samantha stretches the boundaries of design research. She spearheads the annual Curiosity Report where she works with innovators across multiple industries to identify Corgan’s role in emerging markets. She is currently enrolled in courses at Stanford University for Energy Innovation and Emerging Technologies to better understand how future projections can inform the work we do.