Watersound Town Center
Project Stats
- Location
Watersound, Florida
- Size
14,000 SF
- Market
- Expertise
Reimagining a coastal town center
Watersound Town Center’s expansion and new masterplan was reimagined to create a layered and engaging pedestrian experience that celebrates the relaxed, vibrant character of the surrounding coastal communities.
The redesigned masterplan draws inspiration from the existing development while reinterpreting the distinctive architectural language of the nearby 30A beach communities and Caribbean architecture through a contemporary lens.
Corgan reimagined the overall masterplan and led the design of eight individual buildings.
A streetscape designed for discovery
Throughout the design process, careful attention was given to the pedestrian experience and the character of each individual building. Varied façade treatments give each retailer a distinct storefront identity while contributing to a cohesive streetscape. This thoughtful variation enhanced the town center as a destination, encouraging visitors to return again and again, experiencing something new each time.
Varied façade treatments give each retailer a distinct storefront identity while contributing to a cohesive streetscape that invites visitors to linger, explore, and return throughout the day and into the evening.
The development features intentional moments of discovery, including small pathways and pockets of activity, that encourage visitors to wander and explore. Intimate restaurant patios, accented with string lights and distinctive trellises, are located behind and adjacent to buildings, offering a variety of welcoming places to gather with friends and family. Colorful coastal tile, designated spaces for artist murals, and shaded loggias that let retailers extend their storefronts onto covered walkways add layers of character and activity to the pedestrian experience.
Together, the redesigned masterplan establishes Watersound Town Center as a walkable, mixed-use destination that supports a diverse mix of retail and dining and serves as a gathering place for local residents, visitors, and area employees.
