Blue Cross Blue Shield C1 Innovation Lab

Blue Cross Blue Shield C1 Innovation Lab

  • 31,362 SF
  • Services Provided: Interior Design Services, workplace strategy, furniture coordination and environmental branding and graphics
  • Connects the customer with innovative tools and creative people to collaborate with them on their unique healthcare needs
  • Renovation

Blue Cross Blue Shield (BCBS) looked to Corgan to help design two renovated floors of a historic downtown Dallas West End building that it could use as a health care innovation lab focused on improving quality and reducing costs. BCBS wanted to create an environment that was customer-focused, creative and activated. The name for the space, C1 Innovation Lab, was derived from an internal focus on "customers first." The office space has 80 full-time staff, including clinicians, customer service professionals and innovators that are skilled in design thinking. There are a handful of other innovation centers in the U.S. in the BCBS system, but this is the first to create a co-working space where clinicians, members, advocates and innovators can unite and work one-on-one to generate solutions. The conference center provides spaces that are flexible and adapt to client needs. Living room furniture arrangements are scattered throughout the space to provide clients a comfortable space to break out for a quick call or small group discussion. Personal touches focused on the client continue throughout the facility with small one-person quiet spaces, telephone rooms, and state of the art technology. The central presentation stairs provide a front and center stage for team meetings and client presentations. Environmental graphics can be seen throughout the space, speaking to the BCBS brand.

Collaboration is in our DNA

Whether it is sophisticated, precise, professional, cool, or cutting edge; our interior designs capture the cultural expressions of our clients' businesses.

Our experience spans all project types and sizes for national and international organizations. We understand the challenges facing corporations today: attracting and retaining the best talent, addressing generational differences, and promoting environmental consciousness.

employee growth