Blue Cross Blue Shield C1 Innovation Lab

Blue Cross Blue Shield C1 Innovation Lab

  • 31,362 SF
  • Services Provided: Interior Design Services, workplace strategy, furniture coordination and environmental branding and graphics
  • Connects the customer with innovative tools and creative people to collaborate with them on their unique healthcare needs
  • Renovation
Blue Cross Blue Shield (BCBS) looked to Corgan to help design two renovated floors of a historic downtown Dallas West End building that it could use as a health care innovation lab focused on improving quality and reducing costs. BCBS wanted to create an environment that was customer-focused, creative and activated. The name for the space, C1 Innovation Lab, was derived from an internal focus on "customers first." The office space has 80 full-time staff, including clinicians, customer service professionals and innovators that are skilled in design thinking. There are a handful of other innovation centers in the U.S. in the BCBS system, but this is the first to create a co-working space where clinicians, members, advocates and innovators can unite and work one-on-one to generate solutions. The conference center provides spaces that are flexible and adapt to client needs. Living room furniture arrangements are scattered throughout the space to provide clients a comfortable space to break out for a quick call or small group discussion. Personal touches focused on the client continue throughout the facility with small one-person quiet spaces, telephone rooms, and state of the art technology. The central presentation stairs provide a front and center stage for team meetings and client presentations. Environmental graphics can be seen throughout the space, speaking to the BCBS brand.


Technology, market disruptions, and social change are constantly rewriting the rules of the workplace. As businesses sprint into uncharted territories, we evolve and anticipate how these changes will impact the workplace.

At Corgan, we know agility is vital to problem solving. We listen deeply to our clients, conduct research, and evaluate all that's going on in the world. We build proactive teams — the right designers, the right researchers, the right experts in trends and strategy — deftly collaborating to create beautiful, relevant, and surprising solutions. One size does not fit all — our teams are nimble and customized for each project; the right expertise is brought in when needed, and off the team (and the invoice) when they’re not.

We solve complex problems with empathy, evidence, and inspiration. We are always, always dedicated to making sure our clients are ahead of the curve.



Branded environments leverage physical space to communicate an organization’s unique message. We seek to connect users with meaningful experiences giving greater purpose in an increasingly visual world. Our creative team finds ways to communicate visually who you are, what you do, and what is important to you.

Want to learn more on Branded Environments? Download our Branded Environments booklet.



Change management is all about managing the expectations, fear, and potential negativity around change in the workplace. It seeks to help employees understand and embrace new ways of working with minimal resistance and maximum efficiency.

Want to learn more about Change Management? Download our Change Management booklet.



Furniture strategy is a plan of action designed to maximize the potential of your business with the physical tool that your team members interact with most: furniture. We guide our clients and work with each vendor to determine their best solution – rather than developing the solution first and asking each vendor to replicate it.

Want to learn more on Furniture Strategy? Download our Furniture Strategy booklet.



Your office isn’t just space to house your employees, it’s a tool. The design of this tool is pivotal to the productivity, engagement and retention of your employees. Real estate is a large financial investment and we want every square foot to maximize the potential of your employees.

Want to learn more on Workplace Strategy? Download our Workplace Strategy booklet.



We know that your employees are your greatest asset. By placing people and their wellness at the heart of design, construction, operations, and development decisions, we can add meaningful value, generate savings in personnel costs, and enhance the human experience, health and well-being.

Want to learn more about Workplace Wellness? Download our Workplace Wellness booklet.