Blue Cross Blue Shield (BCBS) looked to Corgan to help design two renovated floors of a historic downtown Dallas West End building that it could use as a health care innovation lab focused on improving quality and reducing costs. BCBS wanted to create an environment that was customer-focused, creative and activated. The name for the space, C1 Innovation Lab, was derived from an internal focus on "customers first." The office space has 80 full-time staff, including clinicians, customer service professionals and innovators that are skilled in design thinking. There are a handful of other innovation centers in the U.S. in the BCBS system, but this is the first to create a co-working space where clinicians, members, advocates and innovators can unite and work one-on-one to generate solutions. The conference center provides spaces that are flexible and adapt to client needs. Living room furniture arrangements are scattered throughout the space to provide clients a comfortable space to break out for a quick call or small group discussion. Personal touches focused on the client continue throughout the facility with small one-person quiet spaces, telephone rooms, and state of the art technology. The central presentation stairs provide a front and center stage for team meetings and client presentations. Environmental graphics can be seen throughout the space, speaking to the BCBS brand.
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