CRE Opinion: The Next Competitive Advantage Is Creativity
AI creates a greater need for creative thinking, not less, argues Corgan President Lindsay Wilson.
Corgan is in the business of design and architecture, and our clients are looking for more than a set of construction drawings. They’re looking for transformation, to create spaces defined by great experiences.
Can AI “design and document” a building? Sure, it can. But is that innovation? Currently, obtaining a building permit requires the signature of a licensed human architect, so there’s that. But at our firm, curiosity has always defined our culture, and we are very curious about AI. We’re finding many applications that create efficiencies in administrative workflows, enhance the design process, and elevate our creative output—while always balancing data security.
Uniqueness, individuality, innovative ideas, inspiration, and the lived experiences of our team members are what make us distinct. Design is our brand, standing out in all the noise (and there is more noise than ever) requires fresh ideas.
