Holdroom of the Future

Technology across the aviation industry is rapidly evolving and changing the way airports and airlines operate. One such change will be breaking down the boundary of the traditional departure lounge and spreading it out across the concourse.

The free and open holdroom is an opportunity to provide each departing flight with its own collective experience, as well as customizing offerings to the individual passengers.



The holdroom represents an opportunity to transcend travel and become the first stop and cultural connection to the future destination.

Glazing viewing the airfield will transform into floor-to-ceiling displays that highlight digital landscapes, the latest news, weather and sports tailored to the intended destination. A virtual concierge appeases anxious passengers by directly connecting them to their destination. Ambient lighting will be adjusted to reflect the time zone of the future destination. Daylighting and glare can be controlled via electrochromic glass. Concessions embedded into the holdroom will be interchangeable based on the flight that the holdroom is serving. Custom “carry-on” valet services will expedite boarding for families or elderly travelers.

Seats will have adjustable temperature settings to maximize passenger comfort. Acoustically isolated, luxury pods may be reserved so that passengers can work and recharge while not sacrificing their proximity to the gate. Concessions can be ordered and delivered by autonomous carriers to a specific location in the holdroom. Touchscreen shopping and interactive play areas will engage and entertain with ever changing content.



As departure time nears, luminous carpet will glow and alert travelers to make their way to the boarding bridge.  The convenient carry-on valet simplifies and expedites the boarding process, smoothing the experience significantly for families and elderly travelers. Angled staging areas for boarding keeps passengers waiting to board from blocking concourse circulation. Biometric facial scanning takes the passenger processing from lengthy slow queues to a freeing walk-through experience. Strategically placed cameras will scan passenger's faces, collecting data, and allowing them to enter the boarding bridge without stopping.



The holdroom becomes an experience that breaks down the rigidity of travel, communicating the exhilaration of flight and the adventure of discovering new places.

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