Corgan – In a Word

Corgan Associates is now legally known as Corgan.

Although it is a small change, it is an important move for the strength of the Corgan brand.  The firm has grown and now has offices in New York, Dallas, Phoenix, Houston, Los Angeles, Dubai and Beijing.  The straightforward name provides a unifying brand platform for the firm’s growth.

In order to promote the simplified name internally, Corgan "In a Word" was launched. Employees were asked to describe Corgan in one word and to post a note card on their workstations. The result was definitely "impressive."

One-Word_Passion_Stories

 
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