Virtual Reality is Transforming How We Design

At Corgan, we strive every day to create places where our clients thrive.  With our clients, we design structures and spaces that inspire, inform and innovate. We design to enhance the human experience and well-being.  That has been our mission since our founding in 1938, and it remains so today. The fundamentals of what we do haven’t changed much over the past nearly 80 years, but how we do it certainly has.

Since the release of mainstream, consumer virtual reality (VR) gear, Corgan has invested in and developed VR technology that allows clients to be fully immersed in our designs before ever breaking ground. Born out of a passion for storytelling (the full inspiration and vision VR story can also be read in the article by Paul Keskeys featured in Architizer), Corgan’s video and graphics team, Corgan MediaLab, has developed VR technology that elevates our client’s experience of their projects to a new level. VR has allowed our team and our clients to:


Form an Emotional Connection


Every project is unique.  We explore unique possibilities with our clients.  It is important for every design to have the right look, feel and functionality. Great design creates an emotional experience and connection with the space. Virtual reality technology allows our clients to really connect with the space we’ve designed for them and explore those possibilities in the unbuilt environment.


Interact with the Space


Using virtual reality, our clients interact with and explore in ways they never could have before and gives them additional context to inform important project decisions objectively.  Additionally, they can experience stunning details like how the sun lights a space at different times of the day, or go through their daily routine at a new office – the walk from the lobby to their desk, and comprehensively experience the interior design features.

lax_msc_north_base_final_compressed


Save Time and Effort


There are also efficiency benefits to virtual reality. The project team can make changes to a design quickly, allowing clients to give timely feedback on changes and other elements under consideration. This can save time and effort by eliminating multiple rounds of revisions in the critical design phase.




 

Client Testimonial: Hidden Details and Creating a Common Language


One of our manufacturing clients, Mannington Flooring approached us to design a Customer Focused Experience Center in Atlanta. We utilized VR in the design process, and they were able to experience their space in virtual reality during design development.

mannington_1_compressed

 

In Their Own Words


“It was much more realistic than expected. We didn’t anticipate the degree to which you could physically sense that you were walking through the space.”

“It allowed us to get a true sense of the space and the scale and even the lighting of the space at different times of day.”


“It made the communication with the Corgan design team richer – we shared a more common language as a result.

“The VR walk through is such a tremendous complement to the renderings and architectural drawings.”


“Incredibly cool.”




 

Who is Corgan MediaLab?


Corgan MediaLab uses animation, motion graphics, visual effects, video and/or architectural renderings to illustrate compelling and inspiring stories for their clients. Since 1997, this studio of creative artists has developed narratives for a wide variety of industries from architecture to broadcast, film, and video game cinematics. Comprised of staff with architecture, film production and computer arts backgrounds, the MediaLab team is an integral extension of the Corgan team dedicated to the creative use of technology, which is instrumental in the continued advancement of the storytelling process.
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